Weibo is one of the bigger players in the industry for social media within China, being primarily used for a micro blogging function, it serves to communicate to audiences with real time updates and news. Currently Weibo has a staggering 550 million registered users in their database and is thought to be the Twitter of China.
However, Weibo is a tool widely used by target audience with a varying age range, from younger teens to senior citizens, they generally use Weibo to convey personal updates and react to views shared by their network.
ABOUT WECHAT PUBLIC PLATFORM
Being the most popular social media platform within China, Wechat has an estimated 762 million active users on a monthly basis. The Wechat platform is a very strong tool in China and has been used by many companies to run marketing campaigns within the Wechat ecosystem. From running campaigns, promotions and even referrals, Wechat has a comprehensive architecture to accommodate the constant demand by the increasing number of users.
Currently it a platform widely used by both businesses and consumers for their specific objectives to gain engagement and increased awareness amongst their respective network, the functionalities of Wechat are constantly expanding to meet expectations, as of now they have launched Wepay and Alipay to be incorporated inside the app.
ABOUT WECHAT COMMERCE STORE
With the growing economy of China and its increased consumer spending power in the E-Commerce scene, WeChat has implemented the functionality for businesses and users to create an E-Commerce store residing within Wechat.
The functionalities of the shop include commission schemes, membership system and product listing, the complete list is comprehensive and gives retailers an edge to sell products fully online via a mobile app with payment and logistics fully housed inside.