SEARCH ENGINE MARKETING
In the China landscape, Google related plugins and services are completely banned in the region. Thus it is very important to ensure that messages are communicated across the proper platforms to give out the desired results.
Being the largest search engine in China, Baidu has an average of 70 million users daily occupying 79% market share of the search engines within China. Baidu being a holistic search engine not only provides basic search functions, it has advertising, Baidu 百科 and 知道 which acts as an “Wikipedia” of China where users search and source information from.
Sogou, owned by Sohu, operates the search engine and others business and offers Internet value-added services with respect to Web games developed by third-party developers. Primary products include search engine, Sogou Pinyin input, and Sogou Web Directory.
Sogou is nowhere catching up with Baidu but it is clearly the leader among the rest of Chinese search engines. Some marketers have found it very helpful reaching lower tier cities with lower cost per click advertising on Sogou search.
As the largest PC and Mobile Internet Security Provider in China, 360 search engine has 35% market share in China and this figure continues to increase 360 also operates the largest Android market in China and is the No.1 web browser provider.
ABOUT MOBILE SM.CN
This is the co-branding product under the world’s largest user of mobile browser UC Web and the pioneer of China’s Internet industry Alibaba.